The White Gown

62 Grand St 4th Floor, New York, NY 10013


Tu,Th: 12-8 • W,F,Sa,Su: 10-5

The White Gown is a boutique bridal salon located in NYC where you can shop for wedding dresses in an intimate setting making you feel right at home. With one of the largest bridal gown collections in New York, our expertly curated collection contains many of the finest names in bridal like Amsale, Enzoani, Pronovias, Rita Vinieris, Vera Wang, Watters, and more. Our expert bridal stylists will make your wedding vision come to life! In addition to helping you find that perfect wedding dress, we also have an extensive selection of bridal accessories and bridal celebration dresses to add the finishing touches to your bridal wardrobe. We carry gowns for many budgets. The price range for gowns in our collection is between $1,500 and $10,000.



We offer in-house alterations to all of our brides. Our alterations package is $850 and includes everything to make the gown perfect for each bride, as well as adding the bustle. We offer gown customizations, e.g., adding sleeves/straps or removing the gown train, for an additional fee. We also offer a rush alterations package for an additional $250 to support brides with fewer than 45 days for alterations. For standard alterations, we schedule four fittings spread out over the three months leading up to the wedding. First fittings are offered at our salon on weekdays from Tuesday- Friday. Second, third, and fourth fittings are conducted off site at the studio of our seamstress in Midtown Manhattan and are available Monday – Saturday each week.

To prepare for fittings, we recommend brides bring any undergarments they will wear on their wedding day and, most importantly, their wedding shoes. Brides will bring their shoes to every alterations appointment.


Accessories and Little White Dress Appointments

We offer stand-alone accessories and little white dress appointments to facilitate each bride completing their wedding wardrobe! Accessories appointments provide brides an opportunity to select a veil, headpiece, jewelry and other accessories to complete their look that they did not purchase at the time they first found their gown. Brides may also book appointments to try little white dresses and other bridal looks for their engagement party, bridal shower, rehearsal or even a second look for their wedding day!

These standalone appointments may be booked in the salon each week from Tuesday – Friday. Alternatively, brides may try accessories and other wedding attire during their first alterations appointment.


Cleaning and Preservation Services

We offer cleaning and preservation for gowns purchased and NOT purchased at our salon. We recommend cleaning and preserving your gown as soon after the event as possible. The standard cost for cleaning and preservation is $500 and the process typically takes two-three months. There are custom cleaning and repair options for an additional fee. Brides may drop off their gowns at the salon and we send them out to the cleaning service. Veils may be cleaned and preserved along with the gown at no extra cost. The cleaning service ships gowns directly back to the bride when the process is complete. We also offer a cleaning only service that can be done as quickly as three weeks time. Prices for cleaning only begin at $250.


Business Info


Pre-Wedding Stages

New York City


Additional Info

Appointments Only,Gown Cleaning,Gown Preservation,Sample Sales,Trunk Shows



Hair Accessories,Jewelry,Plus Size Gowns,Sample Gowns,Veils

Amsale,Enzoani,Pronovias,Vera Wang,Watters

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